Zigpig

London College of Communication
2014

 

BACKGROUND

 

This was a quick exercise designed to break preconceptions of what type should be.

 

BRIEF

 

Grab a black and white image and design an alphabet. Then partner up with someone across the room and combine your typefaces to create a new hybrid typeface.

 

IDEA

 

I grabbed a hairy looking image that ended up being a silhouette to a guinea pig. My alphabet ended up quite dense and wispy, while my partner Freya's was quite airy and geometric. By combining our contrasting typefaces, we developed a fun and bizarre typeface, called Zigpig, that I could have never created on my own.

 

RESULT

 

Zigpig was voted as the best in the class and we won a book on typographic experimentation.