Wanderlust

London College of Communication
2014

 

BACKGROUND

 

People are familiar with the word wanderlust, however, many people do not know the meaning of wanderlust and people do not know how to use it in a sentence.

 

BRIEF

 

To find a word that is extinct, misused, or definition has changed and create a campaign to bring it back and get people to use the word.

 

IDEA

 

To create an interactive play where people would see, feel and experience wanderlust. During this play, they would hear the word through the dialogue of the characters how wanderlust is used in speech. The audience would follow the characters through their travels and be transported by encompassing sets of locations around the world. At every location, the audience can purchase souvenirs of their travels. A playbill, promotional postcards and a marquee were made for this concept.