Pepsi Max App

Mobile5 Media for PepsiCo

Copywriting
2017

 

BRIEF

 

Get Millennials and Gen Z’s to pick up a Pepsi Max and connect with the brand, by delivering fun, bold and unexpected immersive digital experiences, through leveraging the latest technologies.

 

IDEA

 

An app that uses Pepsi Max products to unlock content. 

 

RESULT

 

Mobile5 developed an AR app that reads Pepsi Max logos to deliver interactive content and allow users to enter competitions. The app makes use of cool technology that excites and engages young people with the PepsiMax brand.

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COPY SAMPLE

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On boarding screens:

To scan, aim your camera at your promotional Pepsi can, bottle or cup to join in delightful experiences and prizes.
 

There are plenty of sensational prizes to win when you scan your Pepsi Max!
 

Be bold. Join in the fun!
 

Scan any Pepsi Max logo to take part!

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Instant win – too many tries pop up

Opps...
You've maxed out! Come back tomorrow for more chances to win.

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SORRY! YOU DIDN'T WIN THIS TIME.

Keep your spirits up. Better luck next time.You have two more chances to win today!