LiveChat Info Video

Blue Relativity
2016

 

BRIEF

 

Blue Relativity wanted an animated video to inform online businesses the importance of using LiveChat to convert hard earned visitors into sales or leads.

 

IDEA

 

I worked closely with Mike Gadd, founder and managing director of Blue Relativity to develop clear and concise copy to deliver the message he was trying to get across to online businesses. I then developed a storyboard and motion graphics to aid the copy. I decided on using circles for the characters to avoid gender and race issues. The circle was used as a recurring shape throughout the video to help tie everything together.

 

RESULT

 

A fun informative video showing the importance of human connection and high-quality service via LiveChat in the online marketplace.